May 5, 2016 press release from Terry Collins
Leonardo da Vinci’s DNA: Experts unite to shine modern light on a Renaissance master
The Leonardo Project: Illuminating the art, life, characteristics, talents, and brilliance of one of humanity’s most extraordinary figures
Full news release text: here
Example coverage:
ANSA, Italy, Caccia al Dna di Leonardo, indizi in tombe e dipinti (Hunt DNA of Leonardo, clues in tombs and paintings), click here
Daily Mail, UK, The REAL da Vinci code: DNA from the Italian master’s paintings will being used to reconstruct his face and trace his relatives, click here
The Independent, UK, Researchers plan to sequence Leonardo da Vinci’s DNA to reveal his true face, click here
Popular Archeology, USA, Leonardo da Vinci’s DNA, click here
In summary, the publication earned: 613 articles published by media in 17 languages in 46 countries
A combined potential reach (potential impressions for online articles only): 2.6 billion